Thor A. Pettersen

Executive chairman and founder

As a technology entrepreneur, I am passionate about leveraging cutting-edge technologies like blockchain, AI, and cryptography to revolutionize the content industry.

My journey began in June 2004 when I pioneered the legal integration of music on mobile phones and social networks, working with partners like Sony Music/BMG and Microsoft MSN. Creating a service that attracted 85000 monthly subscribers in Norway alone. This groundbreaking work showcased the immense potential for content distribution and monetization innovation.

Building upon this foundation, I have channeled my expertise and vision into founding New Internet Media (NIM), a company dedicated to providing transformative fintech solutions for copyright owners. By harnessing the power of blockchain technology, NIM aims to address the long-standing inequities in the music industry’s business model and ensure that content creators and rightsholders receive fair compensation for their talent and creations.

The innovative use of cryptocurrency and smart contracts is at the core of NIM’s ecosystem. By leveraging crypto tokens, we enable transparent and efficient royalty distribution, eliminating the need for intermediaries and ensuring that creators receive their rightful share of the revenue. The immutable nature of blockchain technology also provides an indisputable record of ownership and licensing transactions, fostering trust and accountability within the industry.

Moreover, NIM recognizes the immense potential of AI in revolutionizing the content creation and discovery process. By integrating advanced AI algorithms into our platform, we empower creators to monetize their music metadata. We also acknowledge the importance of fairly compensating creators when their works are used to train these AI models.

Addressing the challenge of fair compensation, NIM has innovated a unique solution within our ecosystem. Copyright owners can stake their content on our platform. When their music is utilized by AI services for training or generating new content, they receive royalties. This groundbreaking approach ensures that creators are duly rewarded for the value their works bring to the AI-driven content landscape, setting NIM apart in the industry.

As the founder of NIM, my driving force is to create a more equitable and sustainable future for the music industry. By harnessing the transformative potential of blockchain, AI, and cryptography, NIM is poised to disrupt the status quo and empower content creators like never before. I am thrilled to lead this charge and work collaboratively with industry stakeholders to build a fairer, more transparent, and more rewarding ecosystem for all, a future that we can all be proud of.


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